Disconnected brands

Shivani Shinde Nadhe | Pune Sep 18, 2016 09:30 PM IST

At a recent press event LG Electronics India head Kim Ki-Wan in a candid confession said that their position in the Indian smartphone market has been shamefully poor. He also said that getting the sales and marketing strategy in India right is important to gain market share. It is not just LG that has been sliding down the Indian smartphone lists, Japanese electronics major Sony has too. Surprisingly both firms have managed to win the brand wars when it comes to home appliances (think television, refrigerators and air-conditioners), but.....

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