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WEF 2022

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SOCIAL COMMERCE

Social commerce, abbreviated as s-commerce, is the process of buying and selling products and services directly through social media platforms such as Facebook, WhatsApp, Instagram, Pinterest or Twitter.
 
It refers to e-commerce transactions where buyers and sellers have a more direct connection with each other before concluding a purchase, compared to traditional e-commerce where buyers choose by searching or browsing from a digital catalogue.

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