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Brand W

Maruti, Honda, BMW hone the phygital experience for customer affinity

Amul widens the brand pitch amid lockdown as it looks to reinvent itself

Durables makers script advertising narratives around new lockdown lifestyle

With new law in place, will brands and stars rethink the endorsement game?

Brands try to understand cost-conscious consumer, evaluate purchase pattern

Brands look for a personal touch with trending topics in the online pitch

'Fine-dining' at home: ITC, Marriott, Taj plot their way out of pandemic

Brands launching new products with immunity, health and hygiene in focus

Accelerating digital engagement, brands practice the art of being social

Telcos align with streaming platforms to deepen consumer relationships

After TikTok ban, brands reconsider the role and power of influencers

Big brands tip the scales, grow faster and bigger than regional ones

Ola steps in to reclaim its reputation with promise of safety, credibility

How hyper-local consumption is driving change in brand-retail landscape

HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

Streaming companies retool the visibility kit with spike in viewership

Branding the arts on a digital stage for a post-pandemic future

Hector flashes made-for-India badge as MG Motor plays down ownership

Will ban on TikTok be the final straw that breaks its controversial run?

Brands turn to packaging and presentation to gain trust, confidence