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Brand W
Lines between online, offline blur as brands redraw engagement map
War of words: ITC, Nestle redraw the battle lines after HC ruling
Hospitals rework Covid-19 narrative as pandemic takes toll on trust, biz
J&J sets aside fairness business to stand with #BlackLivesMatter movement
HUL, RB, ITC up the ante in home hygiene with new campaigns, products
Brands chant the affordability mantra as they chase thrifty customers
How the shift in purchase behaviour calls for an overhaul in branding
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
From PepsiCo to Britannia, brands step up to the digital storefront
Amul raises a virtual storm amid rising sentiment against Chinese products
How Hyundai's Creta beat the odds to become most sold car in May
With customer behaviour changing, Eno & Sensodyne lace up for digital race
OTT players diversify content libraries as regional movies, shows score big
Viewership trends reveal the power of free platforms, regional content
Tata, LIC, Reliance most valued brands but Covid may spoil the equation
Script goes wrong: Caught in a social media storm, Kent looks for cover
How Covid-19 will change playbook for brands with shift in consumer habits
Indian consumers top anxiety list, show maximum wariness about health, job
Compassion, health, safety: Brands play down festive pitch on Ramzan
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