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Brand W

Lines between online, offline blur as brands redraw engagement map

War of words: ITC, Nestle redraw the battle lines after HC ruling

Hospitals rework Covid-19 narrative as pandemic takes toll on trust, biz

J&J sets aside fairness business to stand with #BlackLivesMatter movement

HUL, RB, ITC up the ante in home hygiene with new campaigns, products

Brands chant the affordability mantra as they chase thrifty customers

How the shift in purchase behaviour calls for an overhaul in branding

Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?

Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases

From PepsiCo to Britannia, brands step up to the digital storefront

Amul raises a virtual storm amid rising sentiment against Chinese products

How Hyundai's Creta beat the odds to become most sold car in May

With customer behaviour changing, Eno & Sensodyne lace up for digital race

OTT players diversify content libraries as regional movies, shows score big

Viewership trends reveal the power of free platforms, regional content

Tata, LIC, Reliance most valued brands but Covid may spoil the equation

Script goes wrong: Caught in a social media storm, Kent looks for cover

How Covid-19 will change playbook for brands with shift in consumer habits

Indian consumers top anxiety list, show maximum wariness about health, job

Compassion, health, safety: Brands play down festive pitch on Ramzan