Economy & Policy
Why the new farm Bills should excite the advertising ecosystem
The DoubleClick deal that turned Google into ad giant. Is that a problem?
Vodafone, Idea converge into Vi in branding exercise amid telecom war
Covid-19 fear pushes up health care, insurance advertisement volumes
Deloitte acquires Spatial Access to augment advertising, marketing advisory
Tech giants defy economic downturns, report a combined profit of $28 bn
55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI
With new law in place, will brands and stars rethink the endorsement game?
Accelerating digital engagement, brands practice the art of being social
The rise and rise of the attention economy
Streaming companies retool the visibility kit with spike in viewership
Walgreens, New Zealand-based Stuff join 'boycott Facebook' campaign
Facebook, Twitter shares drop as firm behind Dove, Ben & Jerry's pulls ads
Maker of Ben & Jerry's ice-cream, Dove pulls out Facebook, Twitter ads in US
Verizon suspends advertising on Facebook, joins growing boycott
Death knell for printed books, newspapers?
Indian consumers top anxiety list, show maximum wariness about health, job
Advertisers retune the gender pitch, show women as decision makers
Changes in consumer behaviour to drive brands to rethink positioning norms
Social media giants step up the hunt for fake ads to stem misinformation