Barc
How immersive cultural research is helping Zee with viewership share
TV viewership in first half of 2020 up 9% over last year, says BARC
Television, digital ads grow at 40% and 60% of pre-Covid levels: Experts
Lockdown 4.0: New channels strike gold at the bottom of television pyramid
Kids shows draw record viewers but fail to cheer advertisers

Covid-19 lockdown effect: Every second Indian now on internet in cities
Why is Trai trying the TV business?
BARC represents the marketing, advertising economy, says CEO Sunil Lulla
Trai seeks BARC board overhaul; major implications for TV industry on anvil
TV ratings agency needs reforms for credibility, says telecom regulator

Lizol, Dettol, Lifebuoy add gloss and sparkle with celebs, TikTok stars
Modi's 4th address on lockdown most watched among all Covid-19 broadcasts
Advertisers blur the line between real life stories and scripted narratives
Ramayana helps break lockdown boredom and TRP charts for DD National
The show must stream on: Media firms ensure connectivity in lockdown
197 mn Indians tuned into PM Modi's coronavirus lockdown telecast: Report
Broadcasters have an opportunity to do a TikTok on TV: BARC CEO Sunil Lulla
Indians watching more TV amid lockdown, viewership up by 6%: BARC data
DD viewership grew 16% in 2019 riding on network's English news channel
May never be excited about a crowd again after going to India: Donald Trump