India S Rural Markets
Nestle's outlook crunchy as ever, room for firm to go deeper into rural mkt
Strategy to enhance presence in all-weather categories could benefit Emami
Strong rural demand cushions volume weakness for Supreme Industries
Steel companies reorient strategy to capture rising rural demand
Unlock BFSI 2.0: Rural India revival difficult to sustain, say economists

Looking at 2020 with cautious optimism: Renault India MD Mamillapalle
Domestic sales of steel pick up; rural markets lead recovery in Unlock 1.0
Fewer hits than misses in FMCG as demand and supply concerns weigh
Maruti Suzuki bullish on hinterland, to expand rural sales network
Coke goes 'hyperlocal', plans to launch bottled water in regional markets

FMCG firms dig deep in the hinterland to spur sagging rural demand
Stimulating rural demand
Poor consumer confidence hits rural FMCG demand; sales growth drag
What marketers can do to unlock India's booming 'rurban' potential