Influencer Campaign
Explained: How the influencer industry changes with new ad norms
Indian short video apps have filled the TikTok void: RedSeer report
Social media influencers have a new worry: Govt guidelines on endorsements
After TikTok ban, brands reconsider the role and power of influencers
Behind AAP's landslide win, nearly 9 months and 16 hours of work a day

Facebook scarmbles to handle politicians paying influencers for posts
Brands turn to social media influencers for fresh looks, wider audience
Tata Sons Chairman N Chandrasekaran joins platform LinkedIn as influencer
Mattress seller Casper issues 'influencer' warning in draft IPO filing
PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's