Marketing
Zohnerism & the art of selective communication
Eyes and ears of marketing
Appointment viewing will live on
How to leverage the synergy between thought leadership content and brand voice
The price of influence

A practitioner's guide to marketing
5 Tips by Rahul Kumar Pandey to Start a Successful Influencer Marketing Agency
FB, Coursera to launch social media marketing professional certificate
Tech marketing: Time for renewal?
Marketing expert Krishan Premnarayen gets AAAI Lifetime Achievement Award

Big brands tip the scales, grow faster and bigger than regional ones
The rise and rise of the attention economy
Changes in consumer behaviour to drive brands to rethink positioning norms
Soothsaying for trades
Funskool resets the playground, targets millennial parents with new brands
Ronnie Screwvala-backed start-up upGrad lines up big plans for 2020
Response India's Ram Ray left the world of advertising a better place
Goal-setting startup Ally raises $15 mn in Tiger Global-led funding round
Emotional bond with consumers
Au revoir, brands?