Marketing
FB, Coursera to launch social media marketing professional certificate
Tech marketing: Time for renewal?
Marketing expert Krishan Premnarayen gets AAAI Lifetime Achievement Award
Big brands tip the scales, grow faster and bigger than regional ones
The rise and rise of the attention economy

Changes in consumer behaviour to drive brands to rethink positioning norms
Soothsaying for trades
Funskool resets the playground, targets millennial parents with new brands
Ronnie Screwvala-backed start-up upGrad lines up big plans for 2020
Response India's Ram Ray left the world of advertising a better place

Goal-setting startup Ally raises $15 mn in Tiger Global-led funding round
Emotional bond with consumers
Au revoir, brands?
Roles within marketing firms are changing with growing adoption of AI
Marketing turning cross-functional as customers seek personalised service
Marketers are required to be more Sisyphus than The Vitruvian Man
Why centre-brain marketing is the key
When marketing in one country backfires abroad
Fusing analytics and engagement is key to contextualising: Anand Jain
Automation can transform sales