Just like the SUV, the pick-up truck is also expected to be imported into India via the CKD route.
Reports stated that the kits are assembled by Jayem and are shipped to Chennai for final assembly for both domestic and export markets including Sri Lanka, South Africa, among others.
If the product is launched in the Indian market it will be positioned against other pick-up trucks
in India including the Tata Yodha, Mahindra Bolero and Isuzu D-max
Jayem is an independent automotive R&D company involved in design, development, testing and manufacturing of a wide range of automotive components, systems and prototypes.
J Anand, a racer who has won Formula 3 car racing four times on the Chennai track, is a third generation entrepreneur who spearheads Jayem's ctivities including J A Motorsport, a race car manufacturing facility.
The company's customers include Tata, Jaguar, Ford, Renault Nissan, Hyundai, Hero, Bharat Benz, Bosch, MRF, VOlvo and TVS among others
Earlier, Jayem Automotives was responsible for the development of the Tata Tiago/Tigor JTP, the turbocharged performance-oriented iterations of their standard version in partnership with Tata Motors. But, earlier this year Tata ended the partnership, dissolving JTSV (Jayem-Tata Special Vehicles) operations.
In 1999, Jayem entered into a JV with Mahindra & Mahindra to develop various new vehicles, engines and suspension systems. The company also worked with Hindustan Motors on the development of various vehicles.
In 2005, Jayem severed ties with M&M and partnered with Tata Motors to continue testing and developing various vehicle development programmes.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.