Honda Amaze crosses 400,000 cumulative sales milestone in India

Topics Honda Amaze | Car sales | Automobile

Honda Amaze

Honda Cars India Ltd (HCIL) on Thursday said its compact sedan Amaze has crossed 4-lakh cumulative sales mark in the country.

The Japanese automaker first introduced the model, now in its second generation, in the country in 2013.

"Honda Amaze has been a successful model for HCIL and is a key pillar of our business. The 4-lakh cumulative milestone for Amaze has been possible because of the love of our customers and support of our dealer partners," HCIL Senior Vice-President and Director (Sales and Marketing) Rajesh Goel said in a statement.

It is a contemporary sedan that matches customer expectations, and this milestone is a testimony that Amaze has struck the right chord with Indian customers, he added.

"With 42 per cent first-time buyers opting for Amaze, we believe it's a great choice as first car for customers that offers status of a much bigger sedan and great peace of mind with its lowest cost of maintenance to suit their budget," Goel said.

Honda Amaze comes with BS-VI-compliant 1.5-litre diesel and 1.2-litre petrol engines with manual and CVT (automatic) transmissions.

Thecompany sold 2.6 lakh units of first-generation Amaze till March 2018, while the second-generation Amaze has so far sold 1.4 lakh units since its launch in May 2018.

Being a popular model across metros and non-metros, tier-1 markets have contributed to almost 44 per centof the overall volumes whiletier-2 and -3 towns accounted for 56 per cent sales, HCIL said.

With thegrowing popularity of automatic transmission modelsamong customers, the share of automatics in Amazehas alsoincreased from 9 per cent in first generation to more than 20 per cent in second-generation version, it added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel