Magnite could be the game changer Nissan is looking for in India

Topics Nissan | SUV | automobile industry

The “Alliance”, which is the name given to the partnership between global auto players Renault, Nissan and Mitsubishi, ought to be a business case study for multiple reasons in the Indian automobile industry. For one, it has tried and tested a variety of formulas that haven't worked. First was the Renault partnership with Mahindra & Mahindra, which went nowhere. Then Nissan made an effort at tackling the mass market in India, and launched a mix of cars with models such as the X-Trail, Teana, Sunny, Terrano and the small car Micra. However, that also faltered with volumes being .....

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