Mahindra's latest drive, Thar, enters small segment of city off-roaders

Topics Mahindra & Mahindra | M&M | SUV

The growing popularity of SUVs over the last decade has led automotive purists to rethink how to tap buyers in a world where electric cars, self-drive and shared transportation have been catch phrases that influence vehicle designers, millennials and auto CEOs. Mahindra & Mahindra’s latest rendition of its dune-busting, four-wheel drive, the Thar, is a move to crossing the chasm between off-roader and city-slicker.  From a business point of view, the move was overdue given that the city SUV segment has been aggressively targeted over the years by competition that includes the .....

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