Nissan to focus on fuel-sipping technology and electric cars in China

Topics Nissan | China | Automakers

A man checks a Nissan X-Trail SUV displayed at the Nissan booth during a media day for the Auto Shanghai show in Shanghai (Photo: Reuters)

Japan's Nissan Motor Co, which is racing to lift margins and curb costs amid slowing sales, showed off a redesigned version of its X-Trail model on Monday and announced a green car strategy for China at the Shanghai auto show.

The redesigned X-Trail sport-utility vehicle (SUV) was on display after a similar SUV called the Rogue hit the U.S. market last year. The new X-Trail will be available in China this year.

The new car is powered by a fuel-sipping three-cylinder, petrol-powered turbo engine.

One source said it might face an uphill battle finding buyers in China where similar technologies have proved unpopular. Another source said the vehicle was a "must succeed, a must win car for us."

Both sources spoke on condition of anonymity because they are not authorised to speak with reporters.

In addition to the X-Trail's China debut, Chief Operating Officer Ashwani Gupta told reporters Nissan's green car strategy in China would focus on electric hybrids with fuel efficient petrol engines and on battery electric cars.

Gupta, who was addressing reporters in Shanghai from Japan, said six Nissan models would be equipped with e-Power hybrid technology by 2025, starting with the Sylphy later this year.

In January, Nissan said all its new vehicles in key markets, including China, would be electrified by the early 2030s, as part of its efforts to achieve carbon neutrality by 2050.

The strategy comes as regulatory pressure in China grows on carmakers to slash emissions.

China is a key pillar of Nissan's turnaround strategy, which involves focusing on China, Japan and the United States, rather than the global growth pursued by ousted boss Carlos Ghosn.

The company is scrambling to slash its production capacity and model line-up by a fifth, and is also seeking to cut fixed costs by 300 billion yen ($2.8 billion).

Nissan aims to achieve a 5% operating profit margin and a sustainable global market share of 6% by the end of the fiscal year 2023.

The two sources said Nissan planned to start taking "pre-orders" in China for its upcoming electric Ariya SUV before the end of 2021. Nissan also plans to launch an e-Power X-Trail as early as next year.

 

(Reporting by Norihiko Shirouzu in Shanghai and Eimi Yamamitsu in Tokyo; Editing by Lincoln Feast and Edmund Blair)



Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel