Woodstock: The birthplace of festival fashion

Topics Weekend Reads | Fashion


It’s hard to remember, now that every e-tailer from the luxury Net-a-Porter to the accessible ASOS has a section on its website devoted to “festival fashion;” now that brands like Saint Laurent, Calvin Klein and Amazon host special “activations” at Coachella; and now that influencers descend on Governors Ball to snap manufactured pictures of themselves swaying in product-placed ecstasy to whatever band of the moment is playing.

But when it all began, “festival” and “fashion” were actually.

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