3M is hoping that the close proximity of the new centre to its innovation lab will allow design thinking to be applied at an earlier stage in the development of new technologies in order to build products. The centre will also allow it to work more closely with business, academia and customers on what products should look like.
“We have been innovating in India, for India for 30 years now, and it is an imperative for us to constantly develop and grow. Design and creativity play an integral part in staying ahead of the curve,” said Debarati Sen, Managing Director of 3M India.
The opening of the design centre will be followed by the 3M Design India Summit, where the company hopes to bring together thought leaders from different domains and industry backgrounds with the common theme of improving design and design thinking.