A turning point: Apple's online debut in India a big step towards retail

Topics Apple  | Apple store | iPhone

The best place to buy Apple is Apple. That’s how the Cupertino-based tech giant described why it opened the online Apple store in India last month, 23 years after the company’s first online outlet was opened in the US in 1997 and 19 years after the physical retail debut at Tysons Corner in McLean and Glendale Galleria in Southern California, US, in 2001. The online launch is meant to be a precursor to India’s first physical store coming up next year. That is when the real experience of buying Apple at Apple in India will come alive with iconic features like the Genius B.....

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