After HUL, now L'Oreal to also drop 'fair' and 'white' from skincare brands

L'Oreal. Photo: Reuters
Global skincare brands are doing away with "fair" and "white" from their labels. L'Oreal, the world's biggest cosmetics company, said it would remove words "white", "fair" and "light" from its skincare products.

The move came a day after Unilever made a similar announcement amid growing criticism. The Indian subsidiary, Hindustan Unilever Limited (HUL) stopped using the word 'Fair' in the flagship brand 'Fair & Lovely' with a "more inclusive vision of beauty". The brand was committed to celebrating all skin tones, HUL said.

HUL announced the rebranding of its flagship brand Fair & Lovely. Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair & Lovely'. The new name is awaiting regulatory approvals and HUL expects to change the name in the next few months.

Unilever and L'Oreal are two big players in the global market for skin whitening creams used in India and other Asian, African, and Caribbean countries.

L'Oreal's products include Garnier Skin Naturals White Complete Multi Action Fairness Cream.

Johnson & Johnson went a step further, saying it would stop selling skin whitening creams sold in Asia and the Middle East under its Neutrogena and Clean & Clear brand.


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel