Alibaba Singles' Day: L'Oreal, Nestle score big as total sales hit $38 bn

Chinese shoppers snapped up food supplements, facial masks and baby milk powder at the world's largest shopping festival, with brands such as L'Oreal and Nestle among the biggest winners, Alibaba data showed. The Chinese e-commerce giant's annual Singles' Day shopping blitz on Monday brought in a record 268.

4 billion yuan ($38.38 billion) in sales, more than six times the amount of online sales made in the United States on Black Friday last year. It kicked off this year's 24-hour shopping bonanza with a live performance.....

This article is no longer available in our repository.

There could be multiple reasons for this.