Amazon and Indian trader group in public spat over discounted products defended its business strategies in India as it came under fire from a local trader group on Friday over discounted products on the global e-commerce giant's website.

New e-commerce foreign investment rules that took effect in India from February were designed to help small traders by curbing heavy online discounting, but traders have complained that big online retailers use complex business structures to circumvent the rules and continue to burn billions of dollars to offer discounts. The issue has become one of the.

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