Amazon downgrades 20,000 product reviews to fight false ratings: Report

Amazon removed all the reviews by seven of the users highlighted in the survey.

E-commerce giant Amazon has taken down nearly 20,000 product reviews after some of the top reviewers in Britain were suspected to have accepted money or products in exchange for a five-star rating.

The action by Amazon came on Friday after a Financial Times investigation flagged suspicious activities by nine of the top 10 reviewers on Amazon.co.uk.

Amazon removed all of the reviews by seven of the users highlighted in the investigation.

The reviewers profited from providing five-star ratings for products most of which were from little-known Chinese brands, according to the report.

The investigation revealed that Justin Fryer, the top reviewer on Amazon.co.uk, provided his five-star approval on average once every four hours.

Fryer reviewed a gamut of items ranging from gym equipment to smartphones and then he appears to have sold some of these products on other e-commerce platforms, raking in nearly 20,000 pounds since June.

When the FT contacted Fryer, he denied receiving any benefit for the reviews.

But review history disappeared from his Amazon profile page, FT reported, adding that at least two other UK reviewers deleted their history after Fryer.

Fryer said the products described as "unused" and "unopened" on the eBay listings were for duplicates.

Promising an investigation into the findings, Amazon said it took such a fraud seriously.

"We want Amazon customers to shop with confidence knowing that the reviews they read are authentic and relevant," the company was quoted as saying.

Amazon said that it may suspend, sue or ban people for violating its policies.

--IANS

gb/dpb


(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel