In addition to making payments, customers can ask Alexa the balance in the wallet and also command it to top it up from a bank account linked to Amazon Pay. This new feature on Alexa will further help in reducing payment friction as customers will be able to complete their payment transactions with just their voice command.
“This new integration of Amazon Pay with Alexa will help reduce both time and effort for customers who use Amazon Pay for bill payments and repeat similar transactions every month. We are also excited to share that this is an India-first feature which Alexa customers in India can enjoy before any other international customers,” Puneesh Kumar, Country Manager for Alexa Experiences and Devices, Amazon India said.
The company last month announced that Alexa can now speak in Hindi. Going forward it is planning to launch its voice assistant in a host of other Indian languages. Taking the competition to Google Assistant, Amazon is ramping up the usage of Alexa in India by tying up with speaker manufacturers, mobile phone companies
to make Alexa the primary voice assistant on devices.
At the moment Alexa knows 500 skills in Hindi. In English Alexa can perform over 30,000 tasks. “Amazon Pay’s integration with Alexa will enable customers to use digital payments for their daily use cases making it hassle-free and swift. Paying of bills such as electricity, water, post-paid mobile, cooking gas, DTH and more will become seamless with just one voice command,” Mahendra Nerurkar, Director, Amazon Pay said.