The increase in online channels share was due to a shift in consumer behaviour, who are now preferring contact-less shopping experience and practicing social distancing amid the pandemic.
"Due to the preference for online channels, no offline-exclusive model was launched during the quarter. However, during the same period, 11 online-exclusive SKUs (stock keeping units) were launched," Research Analyst Shilpi Jain said in a statement.
Xiaomi remained the market leader in online channels with 44 per cent market share in Q2 during which Xiaomi Redmi 8A Dual was the top model for the brand in online channels.
"Samsung was quite aggressive on online channels and increased its share to 25 per cent, its highest ever share in online channels. Strong shipments of M-series smartphones led to this increase. Realme remained the top brand on Flipkart," Jain said.
"Vivo remained the top brand in offline channels, followed closely by Samsung. Vivo Y91i was the top model for offline channels."
According to Counterpoint Research, offline channels are likely to fare better during the latter half of the year.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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