Amazon rushes to kirana stores to take on RIL's 'new commerce' plans

Amazon India seems to be gearing up for the impending e-commerce battle with Reliance Industries (RIL) by systematically adding its own set of kirana stores. As part of this strategy, the e-commerce major has launched a programme to manage the entire business-to-business (B2B) inventory supply and management for neighourhood kirana stores in three cities in Karnataka, before taking it pan-India, sources in the know said. “Presently, the company has launched the project in three cities in Karnataka — Bengaluru, Mysuru, and Tumakuru. Amazon has consolidated everything under the.....
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