"Exhibitions and melas have been the primary avenues through which karigars have been able to reach their customers. However, as these on ground events have been brought to a grinding halt, the online marketplace has emerged as an avenue that these sellers can leverage to reach customers across the country during the festive season," Amazon India Director - MSME and Seller Experience Pranav Bhasin said.
Through a virtual Handicrafts Mela, Amazon India aims to generate consumer demand for arts and crafts that reflect the cultural heritage of the country, he added.
The e-commerce giant had also organised a 10-week 'Stand for Handmade' initiative in July this year to aid the revival of the businesses of these artisans and weavers.
"Considering the success witnessed by sellers through previous sale events and initiatives we rolled out, we're optimistic about the positive impact that Handicrafts Mela will have in the lives of lakhs of artisans and weavers from across the country," he said.
Amazon India had launched the Karigar programme in 2016 as part of its efforts to bring all forms of Indian crafts online. Since then, Amazon.in has onboarded more than 3,000 master weavers, co-operatives, artisans and government organisations under various ministries to help artisans sell online.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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