"Since March 2018, our client has received numerous complaints from members of public regarding the said fake and fraudulent websites/domain names, as the said fake and fraudulent websites induce people to deposit money into their bank account," the legal notice said.
Many of them are issuing fake job letters and forms for getting Amul
franchise and thereby "making unlawful gains by duping people".
According to Amul, this unauthorised use of trademark and creation of fake website/documents was in violation of several laws, including the Trade Mark Act, Copyright Act and IT Act.
Amul alleged that the Google Ads platform is allowing such miscreants to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click-based advertising on their page.
In the legal notice, Amul asked Google "to immediately cease and desist from displaying the search result of such fake/fraudulent websites".
Google should not allow its platform to be used from committing illegalities and offences, Amul said.
"Failure to comply with the aforementioned condition within seven days from the receipt of this notice shall constraint our client to escalate this issue using all available means," it added.
The dairy company also enclosed a list of fake websites in its legal notice.