Apollo is also targeting to reduce its fixed cost by around 20 per cent during the current year through a reduction in travel, virtual launches of products rather than participating in trade fairs, conducting online training programmes.
"Barring very critical items, all consultant engagements have been stopped. Advertisement and promotion expenses, selling expenses reduced sharply. All of that has been, and we are still in the process of doing our revised budget and it will continue to evolve given the fluid situation. But as we stand today we are looking at cutting it down 20 per cent," said Kumar.
Speaking about the company's capacity utilisation, he said in Kerala the plant is running at about 70%, while Gujarat and Chennai are more impacted where capacity utilisation levels are lower. Vadodara plant is at about 40 per cent and similarly, is the case for Chennai, the company is now ramping up production, he added.
The company sees strong demand for truck tyres, farm tyres, and two-wheeler tyres.
On the company's Indian Operations, he said the sales for the quarter was Rs 23.7 billion, a decline of 20 per cent. The company probably lost about Rs 500 crore of sales in March due to the crisis. All of this was essentially a volume impact. The prices have been fairly stable.
"While in the fourth quarter for the first time through the year the replacement volumes were also down 6%, but if we dissect it further and look at just January, February alone, we were growing at 10% and then the March impact where the replacement volumes were down nearly 35%, resulted in a 6% decline. OEM which had been sluggish through the year was the same in this quarter," he added.
OEM segment was down by nearly 40%.
On the outlook, Kumar expects sales to decline in Fiscal 2021 compared to the previous year because the OE business is still looking fairly weak and there is no promising outlook as well. But the fact that a majority of Apollo's business is replacement is a significant plus for the company, Kumar said.
Apollo saw a very sharp recovery on the replacement side, barring passenger car tyre segment, on all other product segments -- truck tyres, farm tyres, two-wheeler tyres. The company is seeing a very good recovery in the replacement segment. All the company's plants in India have started operations under the state government guidelines.
May sales are looking promising and the company expects to be around 50% of normal and if the things, and the business climate, continue to move toward more and more normalcy, then June should be even better.