Despite its lower population compared to top metros, consumers in the Chandigarh region were the most enthusiastic about its launch. Delhi, Puducherry, Haryana, and Sikkim followed.
At the debut, the store, however, remained behind its competitors like Amazon and Flipkart when it came to offering the lowest prices, said Navkendar Singh, research director at IDC. Unlike the two e-commerce majors, Apple is currently selling all its products at the highest retail price, with cashback offers.
According to sources, the internal team in charge of Apple’s online strategy for India is readying its customised pricing offers and will unveil them just ahead of the festive season in late-October.
According to Faisal Kawoosa, lead analyst at TechArc, the pull brand Apple continues to remain unmatched and the debut of the online store in India was a much-required move.
“Apple will surely add more offers and benefits for Indian consumers before festive weeks. Also, the special offers that will be unique to this store are now expected,” he said.
Further, the structure of the store that now brings the local market at par with its most advanced markets like the US and the UK is a testimony to Apple’s increasing bet on India. The market is now expected to drive its growth in the next decade and the launch of its full-fledged offers and services is a step forward to secure a stronger base here.
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