Apart from suit fabrics, offerings include fabrics for sport coats, tweed jackets and business coats. The product development and quality control parameters have been set of the global standards, with the attempt of carrying European fashion in the designs.
On the retail front, apart from selling Primante worsted suiting's in fabric form in Indian market through its exclusive brand outlets 'The Arvind Store', the company also plans to go directly to various multi-brand outlets, even as it aims to expand its exposure in high end 'made to measure' (MTM) customer suits business for India and global market though its venture Creyate.
In the fabric category, Arvind Ltd. is currently present across 200 Arvind Stores which are exclusive branded outlets (EBOs), 1500 Direct to Retail (DTR) outlets, 10,000 Multi Brand Outlets (MBOs) and 15 MTM outlets.
"In the first year of Primante, launch, we expect to cover 200 EBOs and 200 Direct to retail outlets. In the next three years, we expect to gradually increase Primante's presence across 1,000 MBOs. This is a part of our expansion plan of EBOs, DTR accounts and MTM outlets in next 3 years," Kulin Lalbhai said.
Talking about its custom clothing venture Creyate, Lalbhai said that the company was also planning to take the same global. "We will go for markets that are strong in custom clothing," he added.
Arvind Ltd. is also in the process of enhancing its garmenting business. "Currently, 10 per cent of our fabrics get converted into garments, we intend to raise the same to 20 per cent in near future," Lalbhai further stated.