Kamath pointed out the structure in the country was no different than those in other countries, where self-regulatory bodies work with government regulators.
“You see the same model in the US with the Federal Trade Commission, or in Europe and Australia. There government regulators work with self-regulatory bodies because the goals are the same. To give an analogy just because there are the police, you do not stop teaching your children the difference between good and bad.”
The concern that its role might be shrunk arose because the Consumer Protection Act, 2019, which was notified last month, says it is the CCPA that will both regulate false and misleading advertising and also take action to punish offenders, whether through fines, discontinuance, altering the ad, or even jail.
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