Ashok Leyland strengthens ICV segment with new BOSS LE & LX trucks

Topics Ashok Leyland

The ICV segment accounted for one fourth of the total industry volume (TIV) last year, but this year it is one third, which is a big shift
Ashok Leyland announced new truck models called BOSS LE and BOSS LX to its Intermediate Commercial Vehicle (ICV) segment. The two models will address the 11.1-tonne to 14.05-tonne GVW market and they start at Rs 18 lakh, ex-showroom prices in Mumbai, Delhi and Chennai.

The two trucks are meant for a range of sectors like courier, poultry, white goods, agri-perishable, and e-commerce. The company said that customers can choose from two cabin options and expect multiple improvements over BS-IV technology like up to seven per cent higher fluid efficiency, up to five percent better tyre life, up to 30 per cent longer service interval and up to 5%lower maintenance cost.  

“With this launch in our BOSS range, our offering is now one of the best in the market. ICVs are seeing a spurt in demand and this is the best time to introduce our proven I-Gen6 BS-VI technology in one of our best-selling brands in the portfolio. These launches will further strengthen our portfolio and help us achieve our vision of being in the Global Top 10 CV makers,” said Vipin Sondhi, managing director and chief executive officer of Ashok Leyland. 

Anuj Kathuria, chief operating officer of Ashok Leyland, said: “We have been steadily gaining market share in the ICV segment for the past eight years and our brand, BOSS, has been leading that growth. From 6% market share in FY12, we are now selling over 20% ICVs in the Indian market. With the new BOSS LE and LX, we have further improved on our USPs of higher fuel economy and durability, making it a compelling choice for ICV customers". 

The ICV segment accounted for one fourth of the total industry volume (TIV) last year, but this year it is one third, which is a big shift. Within the ICV, smaller segments (10-11 tonne) or an extension of LCV, are growing faster. 


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