"This model not only helps us reach new customers but also helps us in building the gaming ecosystem in the country," he said.
He added that the company plans to ramp the number of outlets to 20 by the second quarter of 2021, including in cities like Mumbai, Ahmedabad, Chennai
"By the year-end, we should have 13-14 operational stores. We are following strict safety and sanitation measures at these outlets. While a lion's share of gaming-related purchases happens online, we feel it is also important to let consumers experience the devices and get an immersive experience,"
He added that in 2016, gaming PC market was about 40,000 units annually. This has grown significantly and sales of gaming PCs are expected to be around 100,000 units per quarter in 2020.
Su noted that ASUS
has three product lines for gaming enthusiasts -- Vivobook (device for casual gamer), TUF (mid-segment) and ROG (high-end users).
"About 8 per cent of the overall consumer PC market is gaming devices, and this share is expected to grow to 10-13 per cent this year and 20-30 per cent by 2022-23.
"For ASUS, gaming segment already accounts for 20 per cent of the volume of our consumer PC business and is growing at a strong pace," he added.
ASUS aims to have 40 per cent market share in the gaming PC market in India by Q4 2021.