“Our idea is to expand the market so that we can bring more customers into the luxury portfolio,” Audi India
Head Balbir Singh Dhillon said.
"We have so far booked over 100 cars. That actually shows that there is an inherent demand in the market. I am sure many of these customers are first-time entrants to the luxury space," he said.
He said the company was happy as this was its sixth launch in the past 10 months. He said: “We are going to launch more new products as we move on."