Awfis, CoWrks look for ways to hold attention of their millennial clientele

Building brand stickiness has become both a challenge and necessity for the growing number of co-working spaces in the country. More than location, price and sizes of the spaces on offer, Awfis, CoWrks, WeWork and a host of others are rapidly bundling a set of experiences that they believe will lock in consumers: the millennial self-employed, the start-up community and also, importantly, large traditional organisations.  Notoriously fickle in their consumption habits, these consumers are being wooed with the promise of vibrant community centres and networking opportunities and lured.....

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