BeatO is a mobile app-based start-up which offers diabetes management through its glucose monitoring solutions. Once the app is downloaded, the company enables a three-month coaching programme where patients are connected to a personal diabetes educator. The app tracks physical activities. Besides buying glucometer strips, health insurance and medicines, one can also purchase diabetes-friendly products across categories, such as breakfast, snacks, footwear, on its website.
“BeatO is not only building a solid business but making an ever-lasting impact by helping control diabetes from becoming an epidemic. It is heartening to see a strong usage of BeatO in places as far as Baramullah in Kashmir,” says Chopra, the start-up’s co-founder and chief executive officer. The company currently serves 25,000 active customers in around 1,500 cities.
The firm recently raised $1.3 million in a round led by Blume Venture Capital and co-led by Leo Capital. The fund will be used to strengthen the distribution network and expand its portfolio by adding diabetic snacks and speciality food items.
The Business-to-consumer-based firm provides products to customers on a month-on-month basis as the needs of a diabetic patient are recurring in nature. “This also helps us generate a solid lifetime value,” says Chopra. The start-up intends to expand its consumer base 10 times over the next year and profitable in one-and-a-half years.