Beverage firms betting big on launches to add fizz to summer sales

Mumbai-based Parle Agro, the maker of Frooti and Appy Fizz, is hoping that the scorching summer will bring cheer to its beverages' brands this year.   After a challenging summer last year, which was marred by the Covid-19 pandemic and lockdown, enthusiasm at the firm is palpable. The company has set a 50 per cent target in terms of sales growth this year over the summer of 2019, pushing both small and large packs across its portfolio.   From 160-ml units to one and two-litre packs, the company claims it has a range of products for both on-the-go and in-home consumption. Howev.....

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