Bira beer maker aims to go public in 3-5 years, says chief executive

The maker of Bira 91, a popular Indian craft beer with bottles sporting sketches of a quirky monkey with a punk hairdo, is aiming to list itself in the next three to five years, its chief executive told Reuters. B9 Beverages, founded and led by New Delhi-based entrepreneur Ankur Jain, has quietly snagged market share through word-of-mouth recommendations in a country where marketing of alcohol is heavily regulated.

Jain puts it down to the fact that the taste of beer matters to Indian consumers now much more than before. "Younger.

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