has revamped ‘Swiggy
Go’ by launching a hyperlocal delivery service ‘Genie’ in over 15 cities. It has expanded its delivery of groceries and household essential services to over 125 cities. The service is being fulfilled through neighbourhood stores and distribution centres of large brands. “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers,” said Vivek Sunder, COO, Swiggy.
Mahindra Logistics has also stepped well beyond its core area of operations, it announced that its enterprise mobility business, Alyte will provide emergency cab services for those affected by the Covid-19 pandemic. A spokesperson said that a dedicated fleet had been put together that was focused on senior citizens, disabled individuals, expecting mothers and doctors, nurses and others involved in providing essential services.
For ecommerce, this has been a time when tie-ups between small and new operators and old majors have
flourished. Zypp, a full-rental electric scooters app, has partnered with BigBasket to enable home delivery of everyday essentials and grocery items. The self-drive mobility platform, Zoomcar, is utilising select vehicles to ensure emergency mobility for the frontline workforce, including bankers, healthcare professionals, and delivery executives. The company has partnered online retailers
like BigBasket, Grofers, Milkbasket, and Apollo Pharmacy for last mile delivery. In many cities, the hospitality chains and hospitals have come together to combat the crisis. Apollo Hospitals
has pooled around 5,000 rooms by joining hands with Lemon Tree, Ginger, Oyo
and has also tied up with Zomato for food delivery services. Prathap C Reddy, chairman, Apollo Hospitals
Group, said company's Project Kavach uses technology and innovation to create out of the box solution to help people. Ritesh Agarwal, Founder & Group CEO, Oyo
Rooms, said the company’s partnership with Apollo Hospitals
has been developed to ensure the company utilise capacity where possible to create highly sanitized pay per use quarantine facilities. "This is an unprecedented situation which requires all of us to find new ways to work together and rise to the occasion,” said Agarwal.
For all brands in their endeavour to stay relevant and be of assistance in the ongoing crisis, technology has been a big enabler. A recent report by Nielsen India on the impact of Covid-19 on consumption patterns and brand partnerships also noted that online offerings and tech-based enablers will grow in importance. It believes that this will be the norm as more and more people seek a tech solution to problems or needs that were hitherto serviced offline.