Brands try to understand cost-conscious consumer, evaluate purchase pattern

Topics Coronavirus | FMCG | Online shopping

With lockdowns easing up across the country, brands are looking to step back on to the slow-grinding treadmill of consumption. And as marketers rush to understand the new consumer, a bunch of surveys and research reports are throwing up clues to the emerging mindset: budget buys, large packs and loyalty with a frugal touch is the picture they paint, of the cost-conscious post-pandemic shopper. As for the rise of local brands, expect a twist in the tale. Consumer behaviour is being influenced by anxieties that are preying on their desire to consume and propensity to spend. According to re.....

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