“General trade, which is the largest channel for us, continues to grow at a healthy pace on the back of buoyancy in rural economy
and recovery in urban markets. The other channels such as modern trade, institutional business continue to face challenges with lower footfalls in stores and offices, schools, railway services coming back to normalcy gradually,” said Varun Berry, Managing Director, Britannia
Industries. In addition, Britannia
has been gaining market share over the past several quarters, said the company in a BSE filing.
On the cost front, the Good Day maker witnessed moderate inflation in the materials prices, except palm oil. “We neutralised the inflation by accelerating our cost efficiencies and sustained the new efficiencies that we witnessed during the Covid-19 induced lockdown. These measures helped us record a 260 bps increase in operating profit during the quarter versus last year,” said Berry.
Going forward, the company will continue to accelerate the pace of innovation and new launches as the purchase basket of the consumers begins to see diversification. “We will strengthen our distribution infrastructure and continue to focus on brand building to drive growth and market share,” said Berry.