Ogilvy's work for Hindustan Unilever's Hamam soap — where it created water-proof saris for women wishing to take a dip in the Ganges during the Kumbh Mela — has been shortlisted in the Glass Lion category in the current edition. This category rewards agencies for the work they undertake around social issues.
“Clutter-breaking ideas always click. And, besides Ogilvy, I am also counting on Wunderman Thompson’s (formerly JWT) work for international photographer Jimmy Nelson to preserve indigenous cultures and tribes. The ad film titled 'Blink. And they’re gone', done by Senthil Kumar (chief creative officer of Wunderman Thompson India), captures the thought well. It shows a series of images of indigenous people, who disappear with a blink of an eye," said K V Sridhar, founder and chief creative officer, Hyper Collective.
Wunderman Thompson’s Blink campaign has already been shortlisted in the outdoor category along with McCann and Dentsu Impact. While two each of McCann and Dentsu Impact’s entries in outdoor have been shortlisted for awards, Wunderman has four entries of its Blink campaign in the fray. The Blink campaign has also been shortlisted in film craft.
Among other agencies, TBWA has six shortlists across healthcare, design and print and publishing categories. DDB Mudra and McCann have three and two shortlists respectively in print and publishing.Last year, India had won two Grand Prix trophies and 21 metals at the Cannes Ad Fest across categories such outdoor, glass, health care, print and publishing, direct marketing, and creative effectiveness. Metals is industry parlance for awards. While two Grand Prix Lions in a year was a first for the Indian contingent, the total metal count was lower than in 2017, when domestic ad agencies bagged a record 40 Lions.
Lower metals scorecard in 2018 was on account of a no-show in categories such as digital, film, public relations, and media. This year, however, domestic agencies have attempted to correct the imbalance by sending more entries in digital, media, and public relations in the hope of improving their strike rate.
Ashish Bhasin, chief executive officer, Dentsu Aegis Network, Greater South, and chairman and CEO, India, said digital work in the country has matured and can today compete with entries from foreign countries.
“Digital is among the top three advertising categories in the country and it is well past its infancy. I think, digital agencies can make a mark and certainly attention will be there on how they do at the festival,” he said.
Cannes Ad Fest 2019 to be 5-day event second year in row; was an 8-day fest till 2017
There are 30,953 entries from 89 countries - drop of 4% over last year. But Indian entries up 8% year-on-year
Publicis Groupe including creative agencies Leo Burnett, BBH and Saatchi & Saatchi, media agencies Zenith and Starcom and digital agency Sapient-Razorfish are back after a year's break
Two new categories have been introduced — Creative Strategy Lions and Entertainment Lions for Sport