Like other Chinese giants, Gome is gearing up to invest in the Indian market to build and enhance its brand reputation. As the festive season is nearing when consumer spending will be at its peak, Gome will launch at least three smartphones in the Rs 10,000 category through both online and offline stores.
These smartphones will be based on Google Android’s operating system and Ranveer Singh has been roped in as its brand ambassador as his endorsement with Chinese rival Vivo ended this year. Gome is seeking one more brand ambassador for its consumer electronics business.
Gome Electronics India is a fully-owned subsidiary of Gome Telecom Equipment, which engages in the home appliance retail and mobile communication business and is part of Hong Kong-listed Gome Retail Holdings.
Gome will unveil television, refrigerator, kitchen appliances and washing machine on Flipkart, said an ET report.
Piyush Puri has been hired to spearhead the Indian operations at Gome Electronics India who earlier worked with Foxconn India’s in-house brand InFocus.
China’s Gome plans to establish manufacturing operations in India where all products will be locally produced and the taxation on which is almost half for mobile phones and TV sets.
Beijing-headquartered GOME Group has diversified development in the fields of retail services, real estate, investment business, and more with a total of 300,000 people and three listed companies
under its control.
With inputs from The Economic Times