has been looking to make inroads into the Rs 2,500-crore domestic coffee retail market in line with its global strategy of diversifying into non-carbonated drinks. While the Costa Coffee acquisition last year was intended to help the company do just that, an impediment has been the franchise agreement that Costa’s previous owner Whitbread had with billionaire-bottler Ravi Jaipuria in India.
Jaipuria’s Devyani International continues to run around 50 stores of Costa Coffee in the country, unable to work out a deal with Coca-Cola for his exit out of the franchise agreement. Jaipuria was not immediately available for comments on the matter.
For Cafe Coffee Day, an acquisition by Coca-Cola will mean much-needed funds to reduce the debt on the books of parent Coffee Day Enterprises. Cafe Coffee Day
is owned by Coffee Day Global, a subsidiary of Coffee Day Enterprises.
As on March 31, 2019, Coffee Day Enterprises' total debt stood at Rs 6,547 crore, two-and-a-half times its networth of Rs 2,529 crore. Its market capitalisation after Wednesday’s closing price stood at Rs 4,732 crore.