“To achieve the objective of moving grocery and essential supplies across the country from our seller partners to customers, we have been ramping up onground support. We are hiring in addition to offering incentives to supply chain and delivery executives,” said a Flipkart
TemaLease’s Vadera expects more such partnerships to continue. “Gig employees are mostly migrants in the urban sector. Several wanted to, and have gone back to their hometowns following the nationwide lockdown. Organisations are not sure about how much reverse mobilisation they will see once the lockdown is lifted,” he added.
The trend could see increased importance of gig workers, who are taking considerable risk to deliver goods to people in the time of a pandemic. “The gig economy
and people working from home are going to pretty much become as important as the mainstream,” said software services industry body National Association of Software and Services Companies
(Nasscom’s) president Debjani Ghosh.
In the last few years, the gig economy
or people who work in jobs enabled by a tech platform where workers are not bound to the organisation and can choose to work as long as they want in a stint, have continued to evolve and increase. Even traditional sectors are now tapping into unique ways to ensure supply of essentials to their customers.
Fast-moving consumer goods (FMCG) major ITC
has partnered Jubilant FoodWorks, the master franchisee of the Domino’s brand in India. Mumbai-based Marico has partnered Swiggy and Zomato
to introduce Saffola Store on the foodtech platforms.
“At ITC, we have redoubled our efforts to ensure that consumers are not inconvenienced during this pandemic and our frontline warriors are battling all odds to reach essential products to consumers,” said an ITC
A marked difference in these new partnerships is the focus on safety of gig workers.
Vadera said some of the gig employers are sending staff for certification courses run by the likes of Apollo Hospitals, which teaches them safety and wellbeing. It also teaches them how to keep safe while delivering goods and services to customers.
Total gig economy
market was worth $3.4 billion as of January 2020, according to Invest India
India is the fifth largest country for flexi-staffing after US, China, Brazil and Japan
Uber, Ola, Swiggy and Zomato
among big employers of gig workers in India
and Oyo helping Apollo Hospitals, Paytm delivering McDonalds food to medics, among some pacts