In the domestic car market, the global giant has only one per cent share, and has been losing share in the past couple of years. During a visit to the country in July 2015, GM global Chief Executive Officer Mary Barra had said the company wanted to make Indian operations sustainable and move towards profitability. But for years now, the company’s operations have been saddled with losses.
About a year and a half later, the company continues to struggle in the country. As of the financial year ended March 31, 2016, its market share was 1.2 per cent, compared to 2 per cent the previous year.
In the April-January period of FY17, the share slipped further; now, it is below one per cent (0.9). Volumes are down by 17 per cent to 22,696 units. In the same period, the domestic market expanded more than nine per cent.
The saving grace, however, has been exports — GM’s volumes have more than doubled this year. The company has shipped 58,523 vehicles during the April-January period, registering a surge of 129 per cent. It joins like Volkswagen, Ford and Nissan — all of which have more exports from India than local sales.
On the domestic front, the plan to invest in developing new models has also been put on hold. The company said there was a shift in customer preferences. “We are conducting a full review of our future product portfolio and have put on hold investment in our all-new vehicle family until we firm up our plans. Moving forward, our priority remains to establish the right business conditions for sustainable profitability,” said a GM spokesperson.