From Deepika Padukone to Aamir Khan, celebrities walk the start-up lane

Apart from venture capitalists, serial entrepreneurs and high net-worth individuals, Indian start-up ecosystem is also seeing huge interest from celebrities, mostly from films and sports world.

This year alone, at least half a dozen movie celebrities and sports stars like Aishwarya Rai Bachchan, Sunil Shetty, Akshay Kumar and M S Dhoni have pumped in money into start-ups operating in sectors such as ride-sharing, health and fitness, and fashion, among others. Celebs like Deepika Padukone and Yuvraj Singh have, meanwhile, become serial investors and have set up investment arms to grow their wealth.

Experimenting with a new career option, Olympic gold medalist Abhinav Bindra has set up a venture fund called Shooting Stars to back start-ups. Business Standard looks at some of the famous investment innings by such personalities and where the investee companies stand now.


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