Talking about consumption preferences, Diageo said consumers who drink alcohol are increasingly choosing spirits over beer and wine.
"This is a long-term trend. In markets where spirits is a less mature category, mainstream spirits brands can offer quality and affordability. In more mature markets, premium core and reserve brands offer choice and new experiences," the company said.
InJanuary 2019,United Spiritshad entered into an agreement for the sale of all the equity shares held by the company constituting 100 per cent of the paid up equity share capital of its wholly-owned subsidiary, Four Seasons Wines (FSWL), along with the brands.Total consideration received for this sale was Rs 31.86 crore.
USL had said this move towards disinvestment of Four Seasons Wines was in line with its strategy to successfully continue to monetise its non-core assets, including subsidiaries.
At the time of the sale, USL said the Four Seasons Wines business was a niche but a small part of the overall Diageo India portfolio and the sale would enable the company to focus on its premiumisation strategy and grow core spirits business in India.
Earlier this month,Diageo disclosedit had taken a write down of 1.3 billion pounds, including an impairment of 772 million pounds for the Indian market, reflecting the impact of Covid-19 and challenging trading conditions.
The company said the impairment was based on the value "in use calculation and fair value less costs of disposal methodologies" to assess the recoverable amount of the India cash-generating unit.
Diageo's India subsidiary posted a consolidated net loss of Rs 246.6 crore for the April-June quarter and its revenue from operations was down 47.60 per cent to Rs 3,820.7 crore.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.