400,000 sq ft floor area, 7,500 products, including 1,000 priced below Rs 200. Store open throughout the week from 10 am to 11 pm.
The Swedish retailer spent years studying India, made over 1,000 home visits to find out how Indians eat, sleep, relax and entertain.
You get everything, from sofa sets, to beds, to kiddie furniture, to home accessories and even cutlery.
Lower-level cabinets and countertops for the Indian woman, who tends to be shorter than Europeans and Americans.
A store in Navi Mumbai next summer, followed by Bengaluru and Delhi. Ahmedabad, Surat, Pune, Chennai and Kolkata come later.