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2 > First day, first show
1 / 10
 

Almost 40,000 footfalls on August 9, with 1,300 walk-ins in first half hour alone; Serpentine queues by the evening.

2 > A behemoth indeed
2 / 10
 

400,000 sq ft floor area, 7,500 products, including 1,000 priced below Rs 200. Store open throughout the week from 10 am to 11 pm.

2 > Meticulous planning to become India-fit
3 / 10
 

The Swedish retailer spent years studying India, made over 1,000 home visits to find out how Indians eat, sleep, relax and entertain. 

2 > All under one roof
4 / 10
 

You get everything, from sofa sets, to beds, to kiddie furniture, to home accessories and even cutlery.

2 > Swedish identity, Indian finesse
5 / 10
 

Lower-level cabinets and countertops for the Indian woman, who tends to be shorter than Europeans and Americans.

2 > An Ikea truly for India
6 / 10
 

 

Products tailored to Indian tastes -- lunchboxes with multiple compartments, pans to cook Indian flatbread, mattresses with coconut fibres.

 

2 > There's something for Everyone
7 / 10
 

 

Hundreds of items at affordable prices, including a $2.16 jewellery box, shoehorns for 70 cents each, multilingual doormats for $5.

 

2 > Winning hearts through stomach
8 / 10
 

 

A cafeteria with 1,000 seats, the biggest among all IKEA’s in-store restaurants, offering a spread of Swedish and Indian dishes.

 

2 > IKEA to sway India by 2025
9 / 10
 

 

Rs 10 billion invested in IKEA Hyderabad. Next on the agenda: 25 stores in India by 2025.

 

2 > Is your city next?
10 / 10
 

A store in Navi Mumbai next summer, followed by Bengaluru and Delhi. Ahmedabad, Surat, Pune, Chennai and Kolkata come later.


Read More on

IKEA INDIA

IKEA HYDERABAD STORE

IKEA INDIA STORE LAUNCH

IKEA LAUNCH DATE

IKEA FIRST INDIA STORE

HITEC IKEA HYDERABAD

IKEA RESTAURANT

IKEA HYDERABAD IMAGES

IKEA MEATBALLS

IKEA STORE INDIA

IKEA HYDERABAD STORE

IKEA INDIA STORE

IKEA STORE LAUNCH

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