Early Diwali for gig workers: E-commerce firms to create 300,000 jobs

A customer shops for Durga Puja in Kolkata, on Tuesday
With the festive season likely to see a massive customer base growth, companies are pushing new shopping models like WhatsApp sales, which will create 300,000 temporary and permanent jobs. 

About 20 per cent of these temporary workers are usually retained at the end of the festive season, according to a Redseer report.

Sales are expected to touch $4 billion this year because of Covid-driven online adoption.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel