“When the pandemic hit in March last year, we were only left with our website as a sales channel as we had been delisted from other ecommerce websites. But the demand picked up and we registered over 200 per cent growth yoy,” said co-founder Talwar. The business witnessed a turnaround with 70 per cent of the sales now happening on their website post the pandemic outbreak. It has also listed back on ecommerce portals including Amazon, Bigbasket, Milkbasket, Swiggy after the Covid-19 unlock.
“With Covid threat still dominating our way of lives, consumers are focusing more on their health and immunity. As professionals continue to WFH, they are constantly looking for healthier snacks for all. Happy Jars covers such a market where people are more interested in low-in-sugar food options and if such food options can be delicious as well, it's a win-win,” said Vinay Bansal, Founder and CEO, Inflection Point Ventures.
The startup which has a manufacturing unit in Delhi is looking to scale up production from 6,000 jars to 10,000 jars per month as demand increases. “We are also looking at supplying to the US and Dubai soon,” said Talwar.
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